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The very first edition of Planting Opinion, "Written by Planters for Planters" was published on 14th September 1895.

The publication was endorsed by UPASI, which utilized space in its columns on association matters. Starting out as a fortnightly along with a weekly supplement that provided market prices of various commodities, including "London" prices, Planting Opinion later became a weekly. Planting Opinion ceased publication with the last weekly issue of December 1902.

The need for UPASI to reach out to its core constituency, the individual district association member, was imperative, and so, in September 1906 was born The Planters' Chronicle. It started out as a monthly, but was so successful, that in early 1910 it became a weekly, and remained so until 1930 and then to a bimonthly journal during World War II. Currently a monthly journal, the 'PC' as it is fondly known, is possibly one of the oldest industry journals in India that has been continuously in print.

(The Best Medium to reach Planters in India)

Mechanical Details
Advertisement Rates
(Applicable from 1-4-2015)
Overall size : 27 cm x 20 cm
Printed Page : 23 cm x 16 cm
No. of columns : Two
Width of Column : 7.5 cm
Printing Process : Offset
(Rs Per Insertion)
B& W
Front Cover     - 15000
Back Cover     - 10000
Inside Cover     -   7500
Full Page 2500     -
Half Page 1375     -
Quarter Page   750     -


Subscription Rates (Rs)
Annual (April-March)
UPASI Members

Non Members of UPASI

An agency commission of 15% is allowed to I.N.S. recognized advertising consultants. A series and prepayment discount of 10% is allowed for advertisements booked for 12 or more insertions per year and paid for in advance. No agency commission will be allowed on the extra charges for additional colour.

Material for advertisements, original artwork/clear artpull etc., should reach at least 15 days before the scheduled month of publication.

Payments solicited by crossed demand draft drawn in favour of 'UPASI' payable at Coonoor.

Member, I.N.S.

For further particulars, please write to:
P.B.No.11, Glenview, Coonoor-643 101, The Nilgiris
Ph: 0423-2230270 Fax: 0423-2232030
Email: pc@upasi.org Grams: UPASI

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